The Gibraltarian government has launched a campaign in the UK aimed at attracting attention and investment in Gibraltar business developments.
The ThinkGibraltar campaign, which launched this week in London, highlights the post-Brexit opportunities posed by Gibraltar’s close relationship with the UK and the ways in which industries can benefit from Gibraltar’s business infrastructure. The campaign will see advertisements displayed on taxis, buses and in train stations, as well as a comprehensive social media presence on Facebook, Instagram and LinkedIn, with members of the public encouraged to take part using the #ThinkGibraltar; meanwhile Her Majesty’s Government of Gibraltar has plans to host five financial services events in London, with support from the public and private sectors, to raise awareness of Gibraltar business and industry.
The ThinkGibraltar.gi website will act as a central hub for the campaign, focusing on five significant sectors of Gibraltar business:
- Distributed ledger technologies;
- The growth of the gaming industry in Gibraltar;
- Establishment and maintenance of investment funds;
- Insurance – more than 20% of motor insurance policies in the UK are underwritten in Gibraltar; and
- Devising bespoke finance solutions for private clients.
Albert Isola, Minister for Commerce at HM Government of Gibraltar, said: “Gibraltarians are some of the most adaptable and resilient people in the world. As the Chief Minister has mentioned on numerous occasions, we are a world class jurisdiction with world class talent. This campaign is intended to highlight that and show the world that Gibraltar is open for business. It is no secret that as a nation over 95% of us voted to Remain, however we have a fiercely loyal and close relationship with the UK and have we have adapted our offering to position ourselves to be one of the leading financial environments in the world regardless of the Brexit outcome. Our track record and results are proven not promised. We are the smart option.”
