Ride-sharing company Lyft has announced plans to join the Together for Safer Roads coalition, an international organisation aiming to develop safer transportation systems.
According to the World Health Organization, some 1.25 million people die on the world’s roads every year, and an additional 50 million are injured every year. The Together for Safer Roads coalition aims to unite stakeholders from across transport to advance best practices and reinforce the safety for all road users.
Lyft will join a number of global corporations as a member of the coalition, including:
- AB InBev
- AT&T
- Ericsson
- PepsiCo
- UPS
- Walmart
Representatives from Together for Safer Roads hope that, as one of the largest ride-sharing companies in the world, Lyft will be able to help the coalition deliver on its ambition to significantly decrease the number of injuries and deaths on the road.
What does Together for Safer Roads hope that Lyft will bring to the coalition?
Lyft was one of the first companies in the world to pioneer on-demand transportation and mobility as a service through its application, and has partnered with a number of cities, transport organisations and businesses throughout the world to ensure its journeys are undertaken in a safe and responsible way.
In July, Lyft acquired Motivate, a bicycle-sharing scheme operator based in the US, which means that the company could deliver improvements to safety and promote best practice across more than one mode of transport.
What have stakeholders said about the need to improve transport safety?
President of Together for Safer Roads David Braunstein welcomed the opportunity for improvement that that Lyft joining the coalition represents. He said: ““Whether it’s keeping their drivers safe or ensuring local communities have the safest mobility options, Lyft is helping reach our collective vision of zero deaths on the world’s roads… We look forward to tapping into and combining Lyft’s expertise with our other members and partners to save millions of lives—our friends, family members, and colleagues.”
